The web has been a buzz about the new standard for email designed to thwart spam and phishing attacks. DomainKeys Identified Mail is a new standard recently approved that utilizes highly encrypted secured digital signatures to authenticate a messages sender. The only delay in widespread use is the mass adoption of the new email standards. The nice thing for marketers is that the new standard allows for keys to be used by third party mailers such as legitimate outsourced providers of e-marketing.
By reducing the number of unwanted junk email into a user’s inbox, legitimate marketing emails will have more credibility and perhaps get more notice from users. Illegal spammers have done so much harm to the reputation of legitimate marketers who send only highly focused emails to likely interested users. I for instance, don’t mind receiving unsolicited messages from a company that has a new software or technology useful in my industry.  There is a greater chance that the message has something I may be interested in as I like to stay abreast of what’s available in my space.
Only time will tell, but this is the best idea for fighting unwanted SPAM and phishing scams yet, and may benefit legitimate marketers as well. I would love to hear your thoughts on this subject.
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